Case Study: How We Generated a 66,567% ROI for a Med Spa in Just 24 Hours

Infographic showing a case study of a med spa marketing campaign with key statistics and visuals, including customer contacts, program launch, SMS campaign, return on investment, delivery rate, campaign cost, and projected revenue.
  • Our client, Hello Gorgeous, a local Med Spa located downtown Oswego, IL, was sitting on a goldmine they didn't know how to access: a list of 2,000 unused customer contacts. These were existing leads and past clients that had gone cold, representing significant lost revenue.

    Simultaneously, the spa was launching a new $600 weight loss program and needed to generate immediate interest. They didn't have weeks to wait for SEO to kick in or the budget for a massive ad spend. They needed results now.

  • We bypassed traditional, slow-moving marketing channels and went straight to the device customers use most: their phones.

    We launched a Targeted SMS Campaign designed for speed and personalization.

    • Personalized Messaging: We sent messages including images to grab attention immediately.

    • AI Integration: The campaign utilized a mobile landing page featuring an AI chatbot to engage users instantly and answer questions 24/7.

    • Rapid Deployment: The entire campaign was set up and completed within just 24 hours

  • The campaign didn't just work; it exploded expectations. By reactivating a "dead" list, we turned a negligible cost into major revenue.

    • High Deliverability: We successfully reached the target audience with a 75.9% delivery rate (1,890 messages delivered).

    • Incredible Efficiency: The total cost to run this campaign was only $54.04.

    • Revenue Impact: The campaign generated a projected revenue of $36,000+.

  • Marketing doesn't always require a massive budget to be effective. By leveraging existing data (unused contacts) and using the right tools (SMS & AI), we achieved a 66,567% Return on Investment.

Gorge the AI chatbot built for Hello Gorgeous powered by Boots On The Ground AI.   Helping small business owners with AI-powered solutions.
Watch Video On YouTube